United Way of Mid Coast Maine kicked off its annual campaign for the community on Sept. 8. The theme for the 2022 campaign is “You belong. Let’s live united.”

Campaign Chair Mara Pennell, vice president of commercial lending for Bath Savings, said the message of belonging is important.

“United Way works to advance the best start for children, financial stability, and healthy community connections for every single person in our communities,” said Pennell. “And United Way does this by enlisting the generosity and power of all of us — not just the wealthy, not just people in high positions, but all of us — to make life better for all of us. United Way is where everyone belongs.”

The campaign’s goal is to raise $1.65 million to improve people’s lives in Lincoln County and Sagadahoc County, as well as Brunswick and Harpswell in Cumberland County. The campaign has raised $80,000 to date. United Way supports creative initiatives and 36 local nonprofits that provide people with food, child care, senior services, youth mentoring, and literacy education, and work to prevent homelessness. Last year, more than 20,000 Midcoast residents were helped. 

Many large employers in the area give to the campaign and have employee campaigns, but Pennell had a special message for people outside of workplaces, such as retirees and people who work from home. “Your giving is absolutely critical to this campaign for our community. You don’t need to wait to be asked — we’re asking now! You can call us, give online at uwmcm.org, text “DONATE2UW” to 41444, or send a donation to United Way at 34 Wing Farm Parkway, Bath.”